Accor announces a partnership with SHe Travel Club, the 1st hotel label dedicated to women’s travel

Accor, the world leader in hospitality, and SHe Travel Club, the only independent hotel label designed by women for women, today announce a partnership that aims to reinvent the female travel and hospitality experience.

SHe Travel Club is the first and only hotel label that leverages technology and individual women’s feedback to create a label specifically designed to meet their expectations and requirements. Accor’s main brands, including Sofitel, MGallery, Novotel and Mercure, will be part of a pilot project of 50 hotels in Europe and the Middle East to encourage the roll-out and growth of Label She. Its ambition is to work hand in hand to raise the bar and support a better travel experience for women.

Source: Accor
Source: Accor

Women make up 64% of global travellers, but according to SHe’s global survey of 5,000 women across five regions, 85% consider their needs not fully met by the industry. The survey identified four key pillars: safety, comfort, service and catering and entertainment. Thus, the labeling process evaluates hotels against these four categories and offers three levels (Silver, Gold and Platinum) for all hotel segments. More than two hundred hotels around the world are already certified by the SHe Label.

Patrick Mendes, Accor Group Commercial Director, said: “We are delighted to partner with the SHe Travel Club and support their initiative to improve the travel experience for women. Accor is an entrepreneurial and disruptive spirit and always seeks to help organizations innovate and develop positive solutions to rethink the hotel business model with tailored guest experiences.

Maud Bailly, General Manager Southern Europe and co-president of the Accor network for gender equality, diversity and inclusion RiiSE added: “Caring for people is in Accor’s DNA and this collaboration represents another step in ensuring that our ecosystem is a safe and inclusive environment that everyone can enjoy. Welcoming others, adapting and valuing their differences is one of the founding principles of our managerial ethics.

Valérie Hoffenberg, founder of the She Travel Clubcommented : “I am delighted to initiate this partnership with Accor. Our SHe Label aims to promote hotels that adapt their offers to the specific expectations of women travellers. Our SHe label contributes to positive change in the empowerment of women everywhere.

Alina Zapopadko, Hotel Manager, Novotel Dubai Al Barshacommented : “Our team is delighted to partner with the SHe Travel Club and delighted to support the leading hotel label in its ambition to improve the travel experience for women and meet the needs of the new social paradigm. The Novotel Dubai Al Barsha proudly “wears” the Platinum label, a symbol of its commitment to continuously support organizations that innovate and rethink solutions for an exceptional hotel experience”.

About Accor, world leader in the hotel industry

Accor is a world leading hotel group made up of 5,300 establishments and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a joint venture, in which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving net zero carbon emissions by 2050, global elimination of single-use plastics in its hotel guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action projects through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticket: ACCYY) in the United States. For more information, visit or follow Accor on TwitterFacebook, LinkedIn and Instagram.

Line Crieloue
Group external communication – Executive Director – Corporate
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