Premier Inn owner Whitbread has purchased a property in London’s West End which will be converted into a new hub by the Premier Inn hotel.
The group has acquired a freehold property in the Strand, near Trafalgar Square, and plans to develop the building into a hub by the time the Premier Inn hotel opens in 2027, subject to obtaining the permit to build necessary.
Whitbread plans to invest over £200 million in the project to purchase and convert the existing property into a hotel, which will also include a Bar+Block steakhouse.
Hub by Premier Inn, which was introduced as a sub-brand in 2014, offers smaller rooms in downtown locations. It currently offers a total of around 2,400 rooms across 14 properties in London and Edinburgh.
Premier Inn plans to expand into London over the next few years, with a “significant proportion” of its pipeline of new hotels set to open in the UK capital.
Alison Brittain, CEO of Whitbread, added: “I am delighted that we have been able to acquire this iconic location, which is set to become our latest hub by Premier Inn.
“It is in a prime position and is perfect for the hub brand which continues to perform well. This purchase reinforces our confidence in the long-term potential of the London market, the hub of the Premier Inn brand and the growth prospects of our activities in the UK.