Survey: Planners prepare for 2021 face-to-face events

About 76 percent of respondents to US-based meeting planners will host their next face-to-face event this year, according to a new survey from London-based conference room provider Etc. Almost three in five (59%) plan to focus exclusively on in-person events for 2021 and 2022, rather than adding a mix of virtual and hybrid meetings.

The survey was conducted in the last week of June 2021 with responses from 405 event planners, including more than 100 based in the United States.

Yet, combining UK and US respondents, 68% said they believed hybrid events would continue to be more frequent than before the pandemic, compared to 73% who indicated such a December, and similar to the 67% polled. in June 2020.

About 82% of the combined group said they placed more importance on face-to-face meetings than before the pandemic. This compares to the 88% who said it at the end of 2020 and the 77% who said it in June 2020.

Expansion in the United States, new sales manager.

Meanwhile, Etc.venues fully opened its second New York location at 601 Lexington Ave. on the 14th floor of a 59-story office tower with 30,000 square feet of event space. The space joins the company’s original New York site at 360 Madison Ave., which opened in March 2020.

Additionally, John Sklencar joined the company as Head of Sales Development in the United States. Most recently, he was National Sales Director for the Northeast of Choose Chicago and previously worked for Visit Britain in New York and for Destination DC.

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